Growth Marketing Manager

About the Role

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.
One day you may be analyzing funnel data and identifying a growth bottleneck.
The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.
You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

What You’ll Own

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
  • Organic Search (SEO)
  • Paid Advertising
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing
  • Creator & Influencer Partnerships
  • Referral Programs
  • Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
  • Visitor → Signup
  • Signup → Activation
  • Free → Paid
  • Cart Recovery
  • Upsells & Cross-sells
  • Retention
  • Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
  • Landing pages
  • Pricing pages
  • Checkout flows
  • Email sequences
  • Product onboarding
  • In-app messaging
  • CTAs
  • Feature positioning
  • Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
  • GA4
  • Looker Studio
  • Microsoft Clarity / Hotjar
  • Search Console
  • Ahrefs / Semrush
  • CRM & Email Platforms
  • Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
  • Launch new features
  • Improve messaging
  • Increase feature adoption
  • Improve onboarding
  • Improve activation
  • Increase customer retention

Partnerships & Community:

• Collaborate with:
  • Affiliates
  • Creators
  • Agencies
  • Hosting companies
  • Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:
  • CAC
  • LTV
  • ROAS
  • Conversion Rates
  • Attribution
  • Activation
  • Retention
  • Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
  • Why aren’t users upgrading?
  • Where is revenue leaking?
  • What’s preventing activation?
  • Should we improve acquisition or conversion first?
  • Which experiment gives us the highest ROI?
  • What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
  • Understand one or more products and their customer journeys.
  • Identify the biggest growth opportunities.
  • Launch meaningful experiments.
  • Improve one or more key growth metrics.
  • Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
  • Product Revenue Growth
  • Qualified Traffic Growth
  • Signup Growth
  • Trial-to-Paid Conversion
  • Funnel Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Activation Rate
  • Customer Retention
  • Affiliate & Partnership Revenue
  • Experiment Success Rate
  • Marketing-attributed Revenue

Some of our Products:

You will contribute to products that are trusted by millions worldwide, making a significant impact. Below are some of our flagship products:

• Astra: A versatile and lightweight WordPress theme trusted by millions for its speed, flexibility, and customization options.
• Spectra: A website builder for WordPress based on the Block Editor, empowering users to create stunning websites with ease using blocks and templates.
• Starter Templates: A collection of professionally designed website templates for various niches, compatible with WordPress and Astra theme.
• ZipWP: An AI-powered website builder for WordPress, enabling users to create websites quickly and effortlessly through intuitive drag-and-drop functionality.
• SureCart: An e-commerce solution for WordPress, offering a seamless shopping experience with features like product management, checkout customization, and payment gateways.
• OttoKit: An automation and integration platform that streamlines workflows by automating repetitive tasks and connecting different software applications seamlessly.
• LatePoint: A modern and intuitive appointment booking system for WordPress, empowering businesses to manage appointments, bookings, and scheduling effortlessly.
• SureMembers: A membership site solution for WordPress, allowing users to create and manage membership levels, subscriptions, and content access with ease.
• CartFlows: A sales funnel builder for WordPress, helping users create high-converting sales funnels with features like one-click upsells, order bumps, and checkout customization.
• Presto Player: A feature-rich video player plugin for WordPress, offering advanced customization options, video analytics, and seamless integration with popular video hosting platforms.

Who are we?

We are a team of designers, developers, and marketers.

As one of the most successful WordPress product companies globally, we have built an exciting place to work. We’re revolutionizing how people create websites and save money, time, and stress to empower web professionals to make beautiful websites faster than ever.

Our talented team creates products that help web professionals improve and simplify their lives. Our diverse group of individuals worldwide ( India, US, UK, Philippines, Indonesia, Serbia, Romania, and more) work with a shared passion for product development and creating an outstanding user experience. Join a team of smart, ambitious driven people who value open communication and processes. 🌍

What do we offer you?

We believe in working closely and bringing the best out in each other. We’re a fun, supportive, and creative group of individuals. We’ll offer you:

• Competitive pay. 
• Work from anywhere.
• The opportunity to learn and grow in a fast-growing team.
• We don’t micro-manage. Manage your own time as you see fit 
• Flexible work environment – We believe that people work best when they have the freedom to work from wherever they choose. We don’t care where you are so long as you get the work done.
• Fun atmosphere – let your hair down now and then.
• Challenging tasks – Equip yourself by tackling new challenges.
• Limitless ability to grow within the company. Many of our employees have been with us for more than 5 years and continue to grow and learn along with us.
• Learn something new every day – Grow your career with bright possibilities
• Fitness Motivators – Join our #FitSharks cult to be a part of a journey to boost your fitness. 

Sounds like a good fit?

Want to apply for this position? Just fill in the form on this page. We look forward to hearing from you!

The hiring process

• Fill up the form on this page
• A couple of quick emails and a call with HR
• A Technical Assignment
• Interview with the Technical Team
• A formal job offer
• We look forward to hearing from you! ✍